Online estate agent easyProperty has appointed a creative and PR agency to manage an ‘above the line’ advertising campaign ahead of its launch into the residential sales market later this year.
Following a pitch process, easyProperty has announced London firm The Red Brick Road as its retained creative and PR agency.
Tess Tucker, easyProperty’s chief marketing officer told The Drum that she was “confident we have a partner who will help us to land effectively, with prospective vendors and landlords, the real benefits which our service provides.”
David Miller, CEO of the Red Brick Road, told the same publication that easyProperty is exactly the kind of ‘market disruptor’ that his firm likes to work with.
The agency launched to relatively little fanfare last autumn, despite securing large sums of investment via crowdfunding.
easyProperty’s previous marketing campaign, which was bankrolled by its crowdfunding efforts, allegedly cost in excess of £4.5m.
It currently only deals in lettings but has announced plans to expand overseas alongside its entrance into the sales market later this year.
The Red Brick Road’s roster of clients includes Savills, Suzuki and Godaddy.com.