Savills, the high end estate agency, has parted ways with public relations company The Red Brick Road as a result of the PR firm's deal with easyProperty.
Savills and The Red Brick Road had worked together for five years on marketing projects - The RBR did not handle any public relations.
In May the PR company was hired to handle the creative and PR activity for easyProperty.
Earlier this week the PR firm organised the controversial 'funeral' stunt staged in central London by easyProperty to publicise what it claimed to be the death of the "fat fees" high street estate agency.
Campaign magazine says Savills has already contacted rival PR agencies and wants to have a new deal agreed by the end of this month.
The magazine says that back in 2010 Savills appointed Ruby (which was absorbed into The Red Brick Road in 2011) to "refresh its corporate and consumer advertising in an attempt to increase share in the property market."
"We worked on a project-by-project basis with the fantastic Savills team for a number of years. We were appointed to launch a game-changing property business for the easyGroup earlier this year – therefore are sadly unable to continue working with Savills" a spokesman for the PR firm is quoted as saying.
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No big surprise here and Savs are probably very pleased with their decision after seeing that awkward press stunt this week...
Oops. Bit of an own goal here from The Red Brick. Losing a massive client in Savills to take a big old gamble on a venture that hasn't yet got off the ground. I thought the stunt was actually pretty funny and well done, but it didn't have the impact they were hoping. The national press didn't even stir, it was purely trade publications who took up the story.
There is obviously a lot of money being pumped into easyProperty - given the name more than anything - but it doesn't yet seem to be translating into any actual results. They seem to pop up every so often, to announce a launch of something here or a PR stunt there, and then they vanish off the face of the earth again for 6 months.
Not surprised Savills have taken this step. They don't want to be associated with a PR company who are themselves associated with easyProperty, the company that has just announced the death of high-street agents. Rookie error from the PR company here, I think.
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