The Zoopla Property Group is reported to be looking for a new advertising agency after a clash of interest following the acquisition of price comparison site USwitch.
Zoopla’s acquisition of the site meant that Albion - the creative agency used by Zoopla, and the firm behind the ‘Smart Knows’ advertising campaign - had a conflict of interest as it was also working with Comparethemarket.com, a direct rival of USwitch.
Marketing industry website The Drum says Zoopla’s recently-appointed chief marketing officer Gareth Helm is searching for an agency that could manage both the property portal and USwitch.
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Does this mean the end of the Taxis and Phil S radio ads?
Let's hope so!
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