Meyers Estate Agents
Why Meyers Home Based Agency is Attracting the Biggest & the Best
03 December 2021 24640 Views
Mark Meyer, CEO, Meyers Estate Agents: “We’re on a mission to revolutionise the traditional concept of estate agency. We don’t have a high street presence and our franchised agents were all working from home years before the pandemic hit. We invest savings on unnecessary overheads on more intelligent marketing to attract premium buyers and we spend our time focusing on better client care.
“When put like that it doesn’t sound like rocket science! However, the times I’ve been told ‘that won’t work’ still amazes me today. We’ve now been in business for ten years, have eleven highly successful franchisees and have won several national awards.
“What’s more we are increasingly being trusted with some of the top-end properties to sell.
Alex Hill, Meyers’ franchisee for Poole explains: “Online estate agents have a bit of a ‘pile it high, sell it cheap’ reputation. However, Meyers couldn’t be more different. We are online certainly, but also have strong links with our communities. Because we offer a premium, tailored service to our clients with better marketing we are attracting some of the most affluent customers with some of largest properties to sell.”
Becky Peters, Meyers’ franchisee for Wimborne and Broadstone confirms: “I recently agreed sales for three, million pound plus properties: a super six-bedroom home with an annex and pool, a beautiful five-bedroom Georgian property plus a stunning Scandinavian style home on a sizeable plot. I arranged drone footage of the properties, bespoke virtual video tours and the highest quality professional photography. A soft social media push was followed by listing on all the key property portals. They all sold within three weeks.”
Mark Meyer continues: “The Meyers’ difference is our attention to detail, and the fact that we put our clients at the heart of everything we do. I personally worked in traditional high street branch for well over 20 years but always wanted to create a new vision of estate agency. I looked at successful models in Australia and the US and brought lessons learned back to the UK. Meyers’ agents all live and work within their communities, so their local connections, relationships and knowledge is paramount to their success. We combine this with better digital marketing, superb photography, drone footage, advertising out of area to attract premium purchasers and going the extra mile for clients to sell a property in a short space of time for the best price possible. Recommendations follow.
“Several of our agents have joined us from big-name traditional agencies. They are earning more and have more job satisfaction and flexibility than before. This is all achieved through a customer centred approach and the profits look after themselves.
“We’ve also trained several successful agents without a property background. Our 21-step process is more about putting customers first and removing barriers. It’s not a case of ‘anyone can do it’ but individuals or couples who are experienced in customer services and have great people skills are ideal and can succeed using our unique model.”
“For example, both Richard White and his partner Claire, joined Meyers Estate Agents as franchisees five years ago. As firefighter and a former hairdresser, it’s unusual to see such a dramatic career change but they are excelling, selling both small and large properties. They’ve had some pretty impressive homes on their books lately too!”
Richard White, franchisee for Wareham and Purbeck in Dorset confirms: “This is a people business and being able to listen, communicate, and understand each client’s individual journey and to achieve their best outcome is our overriding aim. The business we have been able to create has seen many of our clients become our friends. We meet most people at turning points in their lives – these may be happy or sad times – where lots can be at stake. Most people genuinely appreciate the above and beyond effort we go to, having created a trusted reputation for a caring and professional service.
“It also means we are being trusted with some substantial houses through recommendation. We sell houses of all sizes, but one example of a larger property we’ve just been marketing is a fabulous six-bedroom 17th Century farmhouse with a guide price of £1.25 million which came to us through recommendation and presence in our area. This is quite typical of the way we work.”
Mark Meyer continues: “Meyers sets the bar higher. Our franchisees’ community connections, local knowledge and focus on outstanding customer service puts us ahead of the competition time and time again. Our continued success means we are currently recruiting for more franchisees who want to share our customer centred vision and are looking to build a healthy business and achieve a better work life balance at the same time. Therefore, if you think next year be time to make the move to Meyers then do get in-touch.”
To find out more please see: www.meyersfranchise.co.uk