Just back from a sell-out speaking tour of Australia, radical UK estate agency trainer Richard Rawlings’s inspired seminars are set to be one of the highlights of next month’s Property Business Show.
The event – new on the property industry’s calendar – takes place at London’s ExCeL on April 19 and 20. Both the exhibition and the programme of seminars and debates are completely free.
Rawlings, pictured, is not afraid to be both straight-talking and unconventional. He will be delivering four brand new, unmissable sessions, all with a distinct ‘edge’ to them, guaranteed to turn conventional thinking upside down and challenge his audience.
1. Lessons learned in harder times. As we possibly exit the downturn and look with hope to better times ahead, Richard Rawlings assesses why some estate agents are emerging stronger than ever before and how they intend to take full advantage of this position as the market improves, whilst recession-proofing themselves for the future. Key messages: Don’t be hopeful – be proactive; and ‘When there’s less pie to go round, the table manners have to change!’
2. The psychology of commission. Having helped thousands of agents raise their fees substantially with his “Raising Fees Instantly” seminar, Rawlings presents an interactive introduction to the topic and investigates the reasons why vendors might be willing to pay a much higher fee for your services than you ever thought possible, especially in the face of stiff competition. Some great tips here that you can take away and put to immediate use.
3. Persuasive pricing. Why do sellers always want too much? This tip-laden seminar will show you how to persuade the seller to arrive at the right asking price. Rawlings will show you several pricing techniques that create saleable instructions, including how to manage overpriced stock and how to overcome the problem of other agents pricing high to get the instruction.
4. Gamekeeper turned poacher. Ever had a red hot buyer but had nothing suitable to offer them, only to see them go on to buy one of your competitor’s instructions? So why not help them do so? The prospect of representing buyers as well as sellers is arguably one of the greatest opportunities in British estate agency and, when implemented well, can literally double an agent’s revenue overnight. Richard Rawlings investigates the sometimes hidden benefits of acting for selected buyers who might otherwise have bought through a competing agency. This controversial approach is bound to raise questions which Richard will be happy to answer.
The sessions can all be booked in advance online at
https://www.propertybusinessshow.co.uk/seminar.asp
Comments
After reading this article and the reader comment above I looked at Mr Rawlings' website to find out more. Why should I listen? I
Frankly it's gimmicks and bluster. "CD Audioseminars"? "The Pricing Persuader System"? Where are the training courses or seminars, what topics does he cover? ARLA and others have course titles that you can get a feel for. But does "the UK's most radical estate agency trainer" actually do any training or is that a smokescreen for selling us tat?
And ugh my pet hate awful managementspeak, "ensure that delegates are not only empowered with innovative agency method, but that these methods are fully reflective of the distinctive reputation you seek to promote." Sounds like Sir Humphrey spouting rubbish.
That's not really what I expected from a self-labelled "radical" and "straight talking" "expert" being plugged by EAT. Unimpressed by the discrepancy between talk and reality but I didn't really expect anything else.
Another fuddy duddy "expert" in his 50s who likes posing for photographs, thanks for bringing my attention to this! Not.
Nice to see all the old gems being recycled. Richard Rawlings thats right the man who recycled more old tat than ebay. Ask youself one question why would anyone pay a failed estate agent to listen to the how to expert who hasnt't sat and won a instruction since you cold buy a half decent semi in Bromsgrove for the price of a new mondeo.
Fees are relative to factors of price and market places. They simply are not gereric. Great to win one instruction out of 20 at 2.25% standing on principle but market leaders are simply that due to volume, public perception and boards. Take it for one who knows the forth board is always easier to get when the other three are yours...and strangely enough the fourth will not worry what you charge as you are the leader. As for acting for a buyer thats for the active retired estate agent who are chasing a dream.
If Mr Rawlings is the master of cutting the mustard why doesnt he open the door in one of the most difficult market places and how us how to do it?
He should but quite fankly I guess either he is not prepared to spank £150,000 a year to try or is just scared of not being able to deliver the goods.
Save your time and dont bother going. Replicate everything your competion does better and you will suceed.