Could the Douglas & Gordon soap opera which has had us hooked this week get any more brilliant than this?
Here’s the denouement, and we absolutely love it.
The masterstroke? Well, we had already thought that ‘Charlotte’ must be an actress.
But ‘James’? Well, the company website had him down as a negotiator in the Hammersmith office, complete with picture. In reality, Charlotte was played by the brilliant Beatrice Curnew and James, the horribly almost-believable negotiator, by Alex Bartram, both professional actors.
This just has to be the talking point of the year. The video has so far been seen in 64 countries and, as of yesterday, had 54,000 views. It was also picked up by the press, some of whom seemed to think it was for real. So, could it really be heading for Hollywood? The Times seems to think so https://www.thetimes.co.uk/tto/
As for Douglas & Gordon themselves, managing director Ivor Dickinson said this morning that the film had been both a hideous parody - and a risky strategy. He said: "It would have been impossible to do if we hadn't been confident in the quality of our staff and our business."