Agents’ Mutual has finished the year on a high, having hit double its Gold member target.
It has also revealed that the launch date of the new, as yet un-named portal, will now not be late 2014 but January 2015 – answering those who had queried how it would enforce the ‘only one other portal’ advertising rule for agents who would still be on annual contracts with Rightmove and Zoopla.
It means that this time next year, agents committed to Agents’ Mutual will have had to decide between the two existing giants.
This morning it is set to announce that, due to a surge in applications prior to last Friday’s deadline, it has now received commitments for Gold membership from firms with more than 2,000 offices between them.
Its initial target to achieve financial viability was 1,000 offices.
The surge in support at Gold level has come from small and medium-sized firms across the country, including a large group of agents in south and west Wales.
The initial Gold membership offer has now closed and Agents’ Mutual is moving to contracts, funding and implementation of its plans in January.
It will consider a further Gold membership offer once the first funding is complete and will also begin offering contracts for Silver membership. Further announcements will be made in the New Year.
Chief executive Ian Springett said: “The project has gathered strong momentum and Agents’ Mutual plans to build it still further from the start of 2014.
“With the funding in place to create a well-resourced organisation and a clear programme to deliver the new portal in January 2015, we believe it can attract the further support it needs to make a major impact in the market on behalf of independent agents everywhere.”