PropTech product claims to convert past contacts into...

Homesearch is launching a new product designed to help agents convert past contacts into future instructions.

The PropTech company says its Re:Contact tool helps agents engage with known contacts by identifying those who live in the immediate area of recent successful transactions, but are themselves struggling to sell or rent, or have hit an anniversary with their property.

Homesearch claims that the tool combines their CRM and live on-market activity, to trigger agents can call, email or message their contacts at the right time and with the right information.

Chief executive Giles Ellwood says: “The cost of direct mail has risen significantly in the past two years. As well as that, our clients tell us that ‘every agent is sending generic on-market letters’ - meaning they are struggling to stand out … Re:Contact allows agents to reach out to their contacts in truly personal ways, like using WhatsApp, text, handwritten notes, or even personal visits for those agents who like to be on the ground in their patch.”

Re: Contact has four tools within it - to identify contact living in the same area as recent successful transactions; to identify agents’ CRM contacts struggling to sell or rent with their competitors; to identify when an agent's contacts reach an anniversary in their current property; and allowing agents to download a list of on-market properties in their areas that are selling or letting with their competitors.

Homesearch say that Re:Contact, which is fully GDPR compliant, will end the need for agents to make”‘hundreds of irrelevant calls”.

Ellwood continues “Our successful trials of the product in Q1 2024 showed that 53% of clients’ CRM contacts had not been engaged since prior to 2020. These clients, combined with the power of Re:Contact, are an absolute goldmine for agents, allowing them to both lower their costs-to-prospect and win more instructions. Now, agencies don’t have to spend 50p per letter and wait a week for their letter to land in the hope of a callback. Agents can now Re:Contact the people they already know immediately and move that relationship forward.”