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Watch: how to launch a premium brand, luxury estate agency

In a video interview for Estate Agent Today, Dominic Murphy, Managing Director of DM & Co. in the Midlands, speaks to property professional Chris Buckler about how agents can launch their own premium brand.

He says that for a premium and luxury brand estate agency, everything has got to become more tailored and specific and therefore he needed a brand which could carry the weight of the million pound homes market.

Buckler asks Murphy how he created the luxury brand. He explains that the key was creating an original brand that is significantly different to your existing business.


What's more, due to estate agency being a personable service industry in which people buy people, getting the very best agents to deal with the new business is imperative.

Murphy then provides his three top tips for launching a premium brand estate agency:

1. Preparation - having the right team in place
2. Make sure you have stock - don't launch blind
3. Don't do it you're going to be distracted by your existing business

You can watch the video in full here:

  • David Turner



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