In a video interview for Estate Agent Today, Dominic Murphy, Managing Director of DM & Co. in the Midlands, speaks to property professional Chris Buckler about how agents can launch their own premium brand.
He says that for a premium and luxury brand estate agency, everything has got to become more tailored and specific and therefore he needed a brand which could carry the weight of the million pound homes market.
Buckler asks Murphy how he created the luxury brand. He explains that the key was creating an original brand that is significantly different to your existing business.
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