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Catherine Greenwood
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For me, as a PR, it's all about customer engagement and the way you handle your reviews. You can easily turn a negative into a positive, if you allow time to deal with and engage with these reviews effectively. This will show how seriously you regard customer feedback and will, I have no doubt, work in your favour.
From:
Catherine Greenwood
14 July 2015 11:57 AM
As a PR, I have come across so many businesses failing to target their key audiences effectively or favouring one over the other. Like children, you can't leave one out or treat one preferentially, otherwise you're heading for trouble further down the line. Websites are the perfect medium to get your messages right, with the ability to take separate audiences in different directions. In my opinion it's all about using the Home Page as the 'shop window' as Nat says, with appropriate calls to action for each audience to draw them in and keep them on your site. If agents step up to the challenge they will no doubt reap the benefits.
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Catherine Greenwood
14 July 2015 11:44 AM
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From: Catherine Greenwood
14 July 2015 11:57 AM
From: Catherine Greenwood
14 July 2015 11:44 AM