Spicerhaart’s new communications chief promises a ‘video-first’ marketing campaign for the various High Street agencies.

Olivia Moss, the new marketing and communications director – looking after brands including haart, Haybrook, Darlows, Butters John Bee, Felicity J Lord, Howards and Chewton Rose – says the strategy “will help to keep the brand visible and relevant at a time when AI and digital search are playing an increasingly prominent role.”

She continues that the video-first strategy will allow the company to showcase its people, properties and communities.

“My role will be about bringing together brand, digital, data and people in supporting the organisation’s drive to achieve meaningful growth, both locally and nationally … I bring a strong track record of leading cultural change, bringing teams together around a clear vision and aligning marketing closely with commercial goals” she adds. 

Moss has spent over 20 years in marketing and communications, most recently at L&Q, where she drove brand strategy, marketing campaigns and digital transformation. 

Some years ago she was part of the team that shaped Virgin Media. 

Antony Lark, joint group chief executive, comments: “We’re thrilled Olivia has joined us. Her vision for marketing will be central to our efforts in building a future-ready business that’s both innovative and customer-focused.”

A statement from the firm says the appointment of Moss “signals Spicerhaart’s ongoing commitment to using innovative marketing strategies to enhance both its brand and customer experience, working with the organisation’s outstanding marketing and digital teams, and supporting the company’s dynamic future.”