New OnTheMarket service will chase leads for agents

OnTheMarket has launched a new nurturing service to help estate agents generate fresh revenue from their existing database and win more instructions through valuations.

After a successful pilot launch last year, Your Property Services (YPS) has been rolled out across the country, offering dedicated telephone support to nurture historic leads and act as an extension of an estate agency’s in-house team.

YPS was launched to support estate agencies that are sitting on large amounts of historic data but lack the in-house resource to efficiently nurture their database and generate valuations. 

The bespoke service allows agents to keep control of the data they send to their dedicated YPS assistant, which can come from any source, not just OnTheMarket.

Telephone conversations are tailored to each agency’s tone of voice and personalised during the onboarding process, with an account manager advising on the best available datasets to nurture. A dedicated YPS assistant will then follow up on the agent’s chosen data points, delivering valuations and creating a pipeline of well-qualified and motivated leads.

The YPS team is briefed by each agency on the details of their business, getting to know how they like to work and making calls exactly as if based in their office. In addition, a local area number that matches to the branch in question will be displayed when dialling out, to guarantee familiarity and consistent service with every call.

The service has been designed with flexibility in mind and YPS activity can be scaled up or down depending on how much data the agent has, how effective they’re finding the service, or to respond to busier or quieter times of the year.
 

Jason Tebb, chief executive of OnTheMarket, said: “As a former agent, I know how much time is spent on immediate interactions with potential prospects. But the sheer number of contacts and the continual influx of new applicants, meant it was simply impossible to guarantee every single opportunity had been explored.

“My experience is not unique, and many agents continue to report to me that they are constrained by a lack of time, or resource, to make the most out of their database. With that in mind, we have decided to do the job for them, farming leads and extracting every possible piece of business.

“Think of YPS as an extension of your branch, with a dedicated team of specialists who are experts and closing every opportunity, taking your applicants, potential sellers and landlords, nurturing those leads and serving them back to you ‘oven ready’ for a valuation appointment. This new highly cost-effective service levels the playing field and helps agencies maximise the value of a database they’ve spent years building, but don’t have the resources to fully exploit.

Tebb said this is another step in the brand’s evolution towards becoming a ‘one stop shop’ technology company that provides services for agents across the entire property ecosystem that generate additional revenue.

He added: “Most importantly of all, its solving a problem in an innovative and highly effective way. We are the agents’ portal and the only alternative to the market leader as we have our customers at the heart of everything we do.”