Agents have been warned to be wary about the resurgence of Purplebricks.
It comes after the online brand was taken over by its rival Strike earlier this year and last week replaced the brand and shifted to a fee-free model.
Primelocation founder Mal McCallion has described the launch as a “zombie reincarnation” sequel.
McCallion, who has launched a new artificial intelligence (AI) property search tool called ModelProp AI, warns that the zombies need stopping before they do damage to people’s lives.
Writing a blog on his website, McCallion said: “As the Purplebricks' zombies lurch around your neighbourhoods, biting chunks out of vendor expectations on fees, don’t consider it poor form to point out the contradictions in their £0 offering.
“If paying a standard £3,500 fee to an agent achieves a price £10,000 higher than it would otherwise have been, due to the agent’s skills working for the homeowner in marketing, negotiation and closure – and paying £0 to Purplebricks gets them £0 extra in house price, plus zero hours of a skilled agent working in alignment with their dreams – even the braindead could probably work out that this is a horrific idea.
“Like every film’s zombie hoard, Purplebricks need stopping before they do even more damage to people’s lives. And, this time, another sequel has to be impossible.”
Property industry veteran Mal McCallion has helped launch a new artificial...
Only a fifth of agents have reported being busier than last...
UK estate agents are split when it comes to their opinion...
The number of properties listed as sold subject to contract (SSTC)...
We all know that first-time buyers have had a tough time...
There was a long-awaited return to the House of Commons this...
Last weekend a story by The Sunday Times’ Deputy Political Editor...
You don’t have to simply accept things as they are when...
From the uptick in house sales in January to a house price...
Happy birthday to us….and all members of the The ValPal Network! We...
With a combined value surpassing £7.4 trillion, the UK’s 29 million...
Let's be honest – landlords are the lifeblood of any letting...
%20-%20IMAGE%20Client%20Accounting%20%E2%80%93%20what%20are%20your%20options.jpg)
The benefits for letting agents to outsource their client accounting is...
When almost all agents and developers use the tried and tested formula...
I think we can all agree that the National Trading Standards...
.png)
As domestic battery storage systems become increasingly prevalent in UK homes,...
.png)
A team from The ValPal Network joined industry Facebook ads expert...
.png)
In this interview, Riccardo Dawson, Chief Operating Officer at Alto and...
A client account is essential to your lettings business, but the...
%20(002).png)
In today's fast-paced and ever-evolving property industry, it’s essential that forward-thinking...
As electric vehicles increasingly populate our roads and the necessity for...
As estate agents, it is important to make sure that your...
Estate agency has changed. No longer is it required to sit in...
Changes to consumer behaviour usually arrive in waves. Most of the...
At iamproperty we are excited to share the announcement of our...
In an exclusive interview with Estate Agent Today, Simon Coaker, Sales &...
It’s no secret – 2023 is a difficult year for the...
2023 has been coined as ‘the year of AI adoption’, and...
%20(002).jpg)
There are a few common questions that arise when the issue...
As a signage company we know we have a serious responsibility...
The Government’s mini budget on September 23 was anything but ‘mini’...
Agent websites have become more crucial than ever in attracting new...
Interesting report this week in Estate Agent Today on an analysis...
An anti-money laundering (AML) expert has queried why there is a...
It’s tempting to think that Michael Gove’s proposed clampdown on Airbnb-style...
The Law Society is facing backlash from conveyancers after issuing new...
An anti-money laundering (AML) expert has queried why there is a...
A new analysis of the cost-of-moving suggests that the typical seller...
Who are you and what does it say on...
Who are you, and what does it say on...
Who are you and what does it say on your...
.jpg){kind=avatar}
Join the conversation
Jump to latest comment and add your reply
I can't disagree with that. But cheapskate gullibles will get suckered in.
How few people do we imagine they will employ to progress a chain through to completion? As we agents know, this is the most difficult part of the job and the most time consuming. They have almost no incentive, apart from reputuation??, to assist when a sale encounters the myriad of problems that occur.
Its just a numbers game for them they don't care about buyers or sellers its the dosh nothing else. portals should stop allowing them to list with them after all they are encouraging private sales.
This is the time for Rightmove to show some spine and start supporting the agents that have allowed them to build their business over the years by not allowing what effectively is a free to list facility for the public. Whilst we as agents are all very well aware of the pitfalls the man on the street will just focus on the fact that it is free. I can't imagine Rightmove will step up so it's time for
the industry as a whole to start fighting our own corner. Quite how we do that is open for discussion........
Just imagine having this lot in a chain...we will end up doig the job for them AGAIN!!!!
Please login to comment