Rebrand unveiled for self-employed agency offering

High-profile agency self-employed agency owner Sean Newman has unveiled a rebrand of his offering.

He has changed the name of his self-employed agency proposition from Newman Property Experts to The Property Experts from today. 

Newman, a familiar name in the industry as the owner of a 16-branch Fine & Country franchise, also said he has plans to build a network of more than 2,500 self-employed estate agents within five years

He said the rebrand is a result of listening to feedback from agents and an evaluation of the company’s mission, values and customers’ needs

Newman said: “Our goal is to provide the best self-employed estate agency model in the UK. It's not just the visual identity that has changed, we have also improved our proposition for Agents who can now earn up to 80% of the fee.”

The branding aims to become more personal, with the agent’s name and photo front and centre of all marketing material so they are seen as the go-to property expert in their area. 

The focus is to build a national brand of like-minded professionals who want to improve the public's perception of estate agents and improve standards in the industry.

Additionally, a new e-learning platform is being launched by the company to provide training videos for agents. 

When new agents join, they will have a week-long induction followed by ongoing support and training.

A newly appointed success coach will also provide ongoing coaching and accountability to help agents achieve their production goals, while a social media and digital marketing team has been set up to help, support and train agents to get the most out of these platforms.

A new website will be launched in February and will feature a separate microsite for each agent.

Newman added: “I am very excited about the new branding. 

“This model is designed to attract the best in the industry who want to be build their business and build their personal brand. 

“This is perfect for agents who want to deliver a first-class customer experience and achieve outstanding results for their clients. We will be investing heavily in the new brand so it becomes nationally recognised and so we can provide the best tools, training and support for the agents.”