Boomin has acquired interior design platform My Bespoke Room.
The challenger portal's founder Michael Bruce said it was part of a wider strategy to become the go-to platform for all things property.
My Bespoke Room gives users access to UK professional interior designers who style and furnish rooms for a fixed fee.
Consumers will benefit from digitally designed room visuals, layouts, mood boards, a shopping list, plenty of pro styling tips and their own personal shopper.
My Bespoke Room will continue to operate through its own platform and will also be fully integrated into Boomin’s Property Playground design hub and other key areas of the site.
Its co-founders Diana Greenhalgh and Laura Simpson said in a statement: “We launched My Bespoke Room eight years ago with a vision to revolutionise the world of interior design.
“Our mission was to make professional interior design accessible to all, bringing it online, making it convenient, affordable and fun.
“We’re excited about the next phase of growth for My Bespoke Room and the opportunities that joining forces with Boomin will bring.
“Both companies are aligned with the desire to deliver an exceptional customer experience and the Boomin platform will help us bring our award-winning services to many more homes across the UK.
"Our entire team is driven to help clients create their perfect and happy home effortlessly, and this commitment is stronger than ever during this exciting time. We couldn’t ask for a better fit.”
Bruce said: “I have long admired My Bespoke Room and their aim to democratise the world of interior design.
“Over recent months I have had the opportunity to get to know the team and discuss how best to join forces to reshape the industry.
“The acquisition will be a win-win for all parties. It will reinforce our strategy of creating a relationship that lasts a lifetime with everyone interested in property and not just those active in the market today.”
He said Boomin’s agents will benefit from gaining access to customers who are thinking of selling or letting as well as portfolio landlords and investors and will develop lifetime commercial relationships.
Bruce added: “My Bespoke Room will have greater financial firepower for growth and access to potentially millions of new customers through the Boomin platform.
“This acquisition is an integral part of our wider strategy, with more game changing developments to be announced shortly, which will further differentiate Boomin from classified listings sites, which charge high prices for a confetti of low quality leads.”