Boomin says it’s going to “reinvent the YouTube channel for property.”
The portal’s new YouTube channel has gone live with five unique videos including one from a high-profile YouTube influencer - called WillNE - who has had over one billion views of his channels and over 4.4m subscribers.
Separately, there’s also a video tour around the home of the legendary interior designer Jane Churchill, and one from up and coming star of Interior Design Masters, Frank Newbold.
A statement this morning from the portal says these original videos - of which more will be released weekly - will “establish Boomin as the first UK property portal to leverage the channel with rich, engaging, unique content, that will grow an audience within the platform and enable Boomin to entertain, inform and engage consumers of all ages.”
Agents on Boomin will be invited to feature in the videos, to showcase their best properties and “be part of bringing a new personality to the world of property.”
The portal says the content will be produced using “a youthful fresh approach that will be combined with the experience of interesting people that bring their own personal twist to our engaging narrative.”
Phil Lloyd, chief marketing officer of Boomin, says: “This is just the beginning of our ambitions to update the way property portals create audiences and engage with property searchers across the UK. Our YouTube channel combines the best of Boomin – great properties from leading agents and inspiring interiors and ideas – all in one place. And with high quality content that people want to watch; without a Phil, Kirsty or Kevin in sight.
“We’re looking to take a leadership position here and show agents the power of partnering with Boomin to draw audiences to their properties via a powerful social brand. We have a huge pipeline of assets and content to come; we’re just getting started.”
And portal founder Michael Bruce adds: “Once again Boomin is leading the way with meaningful innovation. After years of complacency and tired options for agents and consumers, the traditional portals are only now starting to wake up to the threat that only competition brings, which is great for agents.
“Our DNA is all about innovation for agents, better experiences for everyone and helping agents to seize back the balance of power that they deserve as a customer of the portals.
“Boomin was created differently, from the ground up, with the latest technology and a world class team, which includes over 100 experts building on our technology every day. We will never stop innovating for the benefit of our agent partners - it is our DNA.”
You can see the Boomin YouTube channel here.