A former commercial director of Zoopla, who worked at the portal for 12 years, has been named as managing director of Boomin.
Athena Hubble joins the fledgling company today having worked most recently at the online vehicle business Carwow, and with a CV that includes other digital giants including Yell and Thomson Directories, as well as Zoopla.
Her arrival comes on top of recent announcements regarding Boomin's new chairman, the new chair of the portal’s strategic board, and other top table appointments.
A Boomin statement released today says Hubble has a strong track record working with founders in fast-growing digital businesses, helping to unlock material growth and create innovative solutions and experiences for customers.
At Zoopla Hubble is described as having forged strong relationships with agents and having gained an in-depth knowledge of the industry.
She oversaw the rapid growth of the business including a more than four-fold increase in agent numbers from 4,000 to 19,000 and a 300 per cent increase in the size of her team.
She was also behind Zoopla’s long term loyalty strategy and membership model.
At Carwow she was instrumental in designing and implementing a new pricing model, automating partner performance reporting and launching a digital back office.
She says of her new role: “Having been part of the early creation of the property portal industry, I am delighted to be joining Boomin who are writing the next chapter with a refreshing and genuine desire not only to deliver innovation and better experiences for agents and customers but to also reset the relationship so it is more collaborative and a win win for everyone.
“It is particularly exciting for me to be back working with agents and also to be part of such an experienced team where I can work closely with [founder Michael Bruce] who passionately champions agents and consumers and who has an incredible track record in building powerful brands within the property industry.”
And Bruce himself describes Hubble’s appointment as “a major coup” and says: “She is well known and respected in the industry, having played a pivotal role in building long term relationships with agents during her twelve year tenure.
“An innovator to the core, with a track record of success working with transformative businesses, Athena will lead the team and work closely with agents, be available and visible, listen, learn and engage with our key working groups to ensure Boomin leads industry change, continuously improves the user experience and unlocks new income streams for our agent partners.”
He continues: “The strength, depth and quality of our leadership team, with recent hires including Stephen Murphy as Chairman and Richard Pennycook as Senior Non-Executive Director and Sarah Edmundson as Chair of our Strategic Board and now Athena, we are building a team who fit our DNA and have the experience to help us build a great business.”
And he concludes: “Be in no doubt that we are serious about reinventing the property portal and resetting the balance of power in favour of agents.”