PropTech industry giant epropservices has acquired Property Technology Ltd, better known to agents as marketing platform LeadPro.
epropservices is the parent company of the Guild of Property Professionals and estate agency Fine & Country.
Today's announcement is the latest in a series of deals involving epropservices which wants to be - in its words - "a trusted technology supplier to the estate agency industry."
It acquired both Starberry and The Property Jungle earlier this year.
This latest deal has been done for an undisclosed sum with the help of asset management company Toscafund which over the summer announced an additional investment in the Strike online agency, and was an early investor in Purplebricks.
Jon Cooke, chief executive of epropservices, says of the new acquisition: “In the last three years over 400 of our customers have integrated the LeadPro marketing tech into their businesses and it’s provided them with a significant commercial advantage. Bringing LeadPro into the group will make integrating the latest digital customer journey technology more accessible for estate agents and place epropservices as a leader in the PropTech space.”
LeadPro provides marketing and lead generation software that has been developed in partnership with agents over the past six years to help them book valuations, grow market share, digitalise customer interfaces and assist branch management.
LeadPro’s marketing platform includes an online valuation tool, portal lead responder, on demand telephony prospector, social media marketing service and a lead management dashboard with a team performance league table.
Sam Zawadzki, chief executive of LeadPro, says that joining with epropservices will allow investment in product research and development whilst continuing to grow its customer base. “The merger will allow us to have access to a larger development team and more resources for investing in new tech and faster product development, which means greater product selection for both existing and future clients” he comments.
Zawadzki will now take on the role as chief product officer within epropservices. He says that this deal and his role within the group will enable a much better integration between agents’ websites and LeadPro, and the scale of the deal will also make it much easier for the platform to integrate with CRMs.