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70 former customers have relisted with Emoov since relaunch

The new owners of Emoov have confirmed that 70 previous customers have opted to re-list their homes with the firm since it was relaunched earlier this year.

Mashroom, a PropTech startup which also runs a community lettings platform, acquired the Emoov brand for £232,000 in January 2019.

Its chief operations officer, Naveen Jaspal, who previously worked as a Local Property Expert at Purplebricks and at YOPA and Countrywide, says the new team's 'first priority' was to track down former Emoov customers who were yet to sell their properties.


She says they were offered a 'complimentary listing as a gesture of goodwill'.

"To date, 70 customers have opted to re-list their homes and we're continuing to honour our promise," Jaspal tells Estate Agent Today.

"There were some customers whose circumstances changed and no longer wished to sell their homes; if they have any questions we advise getting in touch with the administrators directly."

Emoov was estimated to have in the region of 2,000 customers when it went into administration in late 2018 and the company currently has 175 properties for sale, according to Rightmove.


Earlier this week, EAT was contacted by one of three former Emoov customers who intend to take legal action against the agency's former chief executive and founder Russell Quirk and other members of the company's board prior to its collapse.

"While we acknowledge that sometimes businesses do not manage to deliver on their promises, in this case we believe that it is the equivalent of a fraud,” the contact, who remained anonymous, told EAT.

It is understood that the three sellers - all from the London area - registered with Emoov in November and are looking for other vendors from around that time who have not received compensation.


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