Garage, Parking, Garden - the most searched terms by ...

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21 November 2019

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Garage, Parking, Garden - the most searched terms by portal users

Zoopla has revealed the most searched-for property terms on its portal in the past 12 months with ‘garage’, ‘parking’ and ‘garden’ topping the league table.

‘Bungalow’ is fourth, followed by ‘detached’ and - perhaps surprisingly - ‘annex’ ranked in sixth.

There are regional variations; for example, those looking for homes in the south west of England have ‘sea view’ and ‘cottage’ making the top 10, while in the East of England ‘acre’,‘rural’ and ‘pool’ feature highly.

“Keyword searches are a useful gauge of home buyer priorities, and offer an insight into how people are living today. They can also inform agents on which attributes to highlight in a listing, which in turn enhances searchability amongst home hunters” according to Andy Marshall, chief commercial officer at Zoopla.

“Buyer preferences evolve over time, and ‘electric car-charging point’ and ‘smart home’ will no doubt emerge as search priorities in due course, particularly as eco-living and automated properties become more mainstream” he adds.

Below are Zoopla’s tables for keyword searches across the UK and its regions.

Rank	UK	East Midlands	East of England	London	North East	North West
1	Garage	Garage	Garage	Garden	Garage	Garage
2	Garden	Parking	Parking	Parking	Garden	Garden
3	Parking	Garden	Garden	Freehold	Parking	Parking
4	Bungalow	Bungalow	Bungalow	Garage	Bungalow	Bungalow
5	Detached	Detached	Detached	Detached	Detached	Detached
6	Annex	Annex	Annex	Balcony	Rural	Rural
7	Freehold	Acre	Acre	Help to Buy	Seaview	Driveway
8	Rural	Rural	Rural	Pool	Acre	Cottage
9	Acre	Cottage	Pool	Bungalow	Cottage	Annex
10	Seaview	Driveway	Cottage	Flooring	Driveway	Freehold

Rank	Scotland	South East	South West	Wales	West Midlands	Yorkshire and the Humber
1	Garden	Garage	Garage	Garage	Garage	Garage
2	Garage	Parking	Parking	Parking	Parking	Garden
3	Parking	Garden	Garden	Garden	Garden	Parking
4	Bungalow	Detached	Bungalow	Bungalow	Bunglow	Bungalow
5	Detached	Bungalow	Annex	Detached	Detached	Detached
6	Rural	Annex	Detached	Acre	Driveway	Annex
7	Secluded	Pool	Seaview	Rural	Annex	Rural
8	Acre	Driveway	Acre	Seaview	Acre	Driveway
9	Seaview	Seaview	Rural	Annex	Rural	Cottage
10	Cottage	Rural	Cottage	Secluded	Cottage	Acre