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TODAY'S OTHER NEWS

Garage, Parking, Garden - the most searched terms by portal users

Zoopla has revealed the most searched-for property terms on its portal in the past 12 months with ‘garage’, ‘parking’ and ‘garden’ topping the league table.

‘Bungalow’ is fourth, followed by ‘detached’ and - perhaps surprisingly - ‘annex’ ranked in sixth. 

There are regional variations; for example, those looking for homes in the south west of England have ‘sea view’ and ‘cottage’ making the top 10, while in the East of England ‘acre’,‘rural’ and ‘pool’ feature highly. 

“Keyword searches are a useful gauge of home buyer priorities, and offer an insight into how people are living today. They can also inform agents on which attributes to highlight in a listing, which in turn enhances searchability amongst home hunters” according to Andy Marshall, chief commercial officer at Zoopla.

“Buyer preferences evolve over time, and ‘electric car-charging point’ and ‘smart home’ will no doubt emerge as search priorities in due course, particularly as eco-living and automated properties become more mainstream” he adds.

Below are Zoopla’s tables for keyword searches across the UK and its regions.

Rank

UK

East Midlands

East of England

London

North East

North West

1

Garage

Garage

Garage

Garden

Garage

Garage

2

Garden

Parking

Parking

Parking

Garden

Garden

3

Parking

Garden

Garden

Freehold

Parking

Parking

4

Bungalow

Bungalow

Bungalow

Garage

Bungalow

Bungalow

5

Detached

Detached

Detached

Detached

Detached

Detached

6

Annex

Annex

Annex

Balcony

Rural

Rural

7

Freehold

Acre

Acre

Help to Buy

Seaview

Driveway

8

Rural

Rural

Rural

Pool

Acre

Cottage

9

Acre

Cottage

Pool

Bungalow

Cottage

Annex

10

Seaview

Driveway

Cottage

Flooring

Driveway

Freehold

Rank

Scotland

South East

South West

Wales

West Midlands

Yorkshire and the Humber

1

Garden

Garage

Garage

Garage

Garage

Garage

2

Garage

Parking

Parking

Parking

Parking

Garden

3

Parking

Garden

Garden

Garden

Garden

Parking

4

Bungalow

Detached

Bungalow

Bungalow

Bunglow

Bungalow

5

Detached

Bungalow

Annex

Detached

Detached

Detached

6

Rural

Annex

Detached

Acre

Driveway

Annex

7

Secluded

Pool

Seaview

Rural

Annex

Rural

8

Acre

Driveway

Acre

Seaview

Acre

Driveway

9

Seaview

Seaview

Rural

Annex

Rural

Cottage

10

Cottage

Rural

Cottage

Secluded

Cottage

Acre

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