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Purplebricks: share price falls while allAgents claims ad watchdog ‘victory’

Purplebricks’ share price dipped below the psychologically-important 300p mark yesterday - its lowest performance since spring last year.

It’s the latest development in a roller-coaster ride for the hybrid agency’s stock market performance. 

Last summer, even during the controversy surrounding BBC investigations into the sales figures and advertising carried out by the agency, the share price remained in a broad 400p to 500p window. 

However, in the past two months the share price has fallen significantly; on January 31 the stock closed at 489.80p and yesterday closed at 290.00p. This was 25.00 or some 7.94 per cent lower on the day, and its lowest point since April 2017. 

Meanwhile review website allAgents has issued a statement saying the Advertising Standards Authority had rejected a complaint from an unnamed person regarding negative Purplebricks reviews on the site. 

The complainant apparently queried whether allAgents could claim to be “independent” in its advertising.

The statement says: “allAgents successfully showed they search for both positive and negative comments about a large range of estate agents, including Countrywide, Connells and EweMove. The ASA rejected the complaint.”

  • Simon Shinerock

    Well I hate to say I told you so but https://www.estateagenttoday.co.uk/features/2018/2/purplebricks-boards-up-shares-down

  • Paul Singleton

    Why are PB still doing radio ads that don't mention CONmisey? This is when you get charged regardless of a sale or not.they are doing the same on YouTube as well.


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