Purplebricks has landed a deal to sell new-build homes, an activity previously done usually directly by developers or traditional high street estate agents.
The deal - which Purplebricks says is not its first in the sector - is to market a Manchester development, with “plenty in the pipeline” from the same builder.
The Blackmore Group, a development firm, is using the agency to market what it describes as “nine high-end, two bedroom apartments” in the residential conversion of church buildings in Cheadle Heath.
The Blackmore Group’s managing director, Patrick McCreesh, told regional business website Huddled that he chose Purplebricks because of the fairness, transparency and convenience it offers customers.
In a statement McCreesh says: “We chose Purplebricks because it operates 24/7 and their service is incredibly popular with consumers. The Blackmore Group are pleased to be marketing this scheme with Purplebricks and building a relationship that will accelerate the growth of both companies, with plenty of developments in the pipeline over the next few months. It’s the start of a great partnership.”
Stuart Richards, a spokesman for Purplebricks, told the publication: “We’re delighted to be working with the Blackmore Group on this prestigious development. Independent research from Which? shows that on average, hybrid estate agents sell properties 38 days faster than their traditional counterparts and we’re sure these homes will sell even quicker, because they are just so stunning.”