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Graham Awards


High-end agency relaunches TV advertising campaign

Fine & Country is re-launching its TV advert following what it regards as its successful campaign between March and September last year. 

The re-launched ad will run funtil the end of the third week of March. 

This time it will be a 10-second advert rather than 30 seconds, and it will appear again on More 4, Home, 4oD, Drama and Yesterday. 


Using the theme of ‘story telling’, the advert focuses on the importance of choosing the right agent who understands how to turn a home into a bestseller. 

The 30 second version of the advert will still be available on the Fine & Country website and YouTube channel, and will show different life events that happen inside the home, from an exciting birthday party to the ‘everyday happiness’ of the family dog.

“The advert will be seen by 20 per cent of the ABC1 adult 35+ market, which is considerable. Per month, this equates to a delivery of an estimated four million impacts which is fantastic for brand awareness” says Fine & Country chief executive David Lindley.

A closely linked print campaign will feature in the national press at the same time.


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