Zoopla and OnTheMarket have issued their figures for last month’s visits, each claiming their busiest ever January.
Zoopla Property Group says it had record new highs seen in the number of visits and appraisal leads delivered to agents. There were over 53 million visits for the month with mobile traffic at a record share of 72 per cent.
ZPG says it saw a 73 per cent year-on-year increase in the value of its leads, estimated to be worth over £50 million in fees in January alone and “smashing all previous figures for a single month” according to a statement.
Mark Goddard, managing director of ZPG’s Property division says: "This is a great start to the year for both the business and the property market. The numbers demonstrate that we continue to deliver incredible exposure, value and results for our partners.”
Meanwhile OnTheMarket says it enjoyed its own record level of traffic of over 11.2 million visits in January, an 85 per cent rise on the same month in 2016, when it saw just over six million visits.
“This latest milestone is a fantastic achievement given that the portal has been live for just two years. It is a great start to 2017” says Ian Springett, chief executive of OnTheMarket.
“We came into being to challenge and inject competition into a marketplace heavily dominated by two powerful portal businesses. We have already made considerable progress and are as committed as ever to our long-term objective of creating a superior alternative search service for consumers and agents alike” he adds.
OnTheMarket measures its traffic using Google Analytics.