James Dearsley, founder of The Digital Marketing Bureau and arguably the best known figure in the fast-emerging property technology sector, is to write a weekly column for Estate Agent Today, beginning tomorrow.
The PropTech sector - including now-commonplace technology such as property portals and automated valuations and extending to still-experimental concepts such as virtual reality and chatbots - is becoming increasingly important.
James’ role will be to offer what he calls “an informal and informed voice” to help agents understand the latest technology.
James’ credentials are impeccable. He is a former employee of Foxtons and of a residential developer, and has worked in the industry for the past 11 years; he has been a judge on the Sunday Times Estate Agency Of The Year for three of the past four years; he is a speaker at many industry events; and he pens a well-respected Sunday PropTech Review newsletter which you can sign up for on his PropTech website here.
His creation of The Digital Marketing Bureau puts him at the cutting edge of technology and last week he was named as a steering committee member of the new UK Proptech Association. In the light of that pedigree, it is unsurprising, perhaps, that James has been named ‘The Most Influential Person in PropTech’ in a poll by online property investment company LendInvest.
James’ column for Estate Agent Today will be published each Wednesday and will cover the week’s PropTech news, trying to set it in context for estate agents - whether they are already ‘tech-savvy’ or still new to the scene. He will also try to paint the occasional big picture of where the industry is going and how it is likely to change in the next 10 years.
“Agency has undoubtedly gone through profound change in recent years with a lot more to come. People will of course be nervous but I aim to help agents prepare - the more we all know in advance the more we can grasp the opportunities that we’re given” he says.
Everyone at Angels Media, publisher of Estate Agent Today, is delighted to have James on board: watch for his first column tomorrow, and then his weekly updates each Wednesday.