A new website which completely by-passes all kinds of estate agents and allows vendors to upload details of their own properties for £65 has been launched.
OkayLah requires sellers to upload their own descriptions and photos, which stay on the website for as long as they wish, and included in the fee is a For Sale or To Let board.
Sellers are advised to check the Land Registry for recent comparable sales in order to arrive at an asking price. The website advises: "Every home is unique, so the best person to decide how much your property is worth is you."
Because it is effectively a For Sale By Owner service, the property listings on OkayLah do not appear on Rightmove, Zoopla or any other portal. Viewings are arranged by interested buyers contacting the vendor directly via the website's message board.
Yorkshire businessman Paul Telford, who is behind the website, says online technology and the lack of regulation within the agency industry have liberated the house selling process and created opportunities for online agencies which - he says - typically charge £500 to £850.
"Whilst these changes have promoted greater competition within the estate agency sector and reduced the overall cost of selling your home, the range of online options is currently limited to property portals - which tend to be used by traditional estate agents to give their customers an online presence - and online estate agents, which typically require customers to sign a finance agreement that burdens them with financial penalties and contractual obligations" he says.
He says that traditional agents "offer very little" and adds "it’s about time that the customer took control of the process."
He claims OkayLah works with "more than 300 qualified experts nationwide" and for additional fees will add Energy Performance Certificates, floor plans and professional marketing photographs” amongst other extras.
The site launched earlier this week and Telford says: "The feedback that we’re receiving so far is that it’s a refreshing and welcome change from the other options on offer within the estate agency sector."
You can see the website here.