A high street agency has turned the online sector’s advertising technique on its head.
Instead of a seller revealing ‘saved’ fees by avoiding an ‘old school’ agent, a vendor has gone public explaining how she made £67,500 by going down the traditional route.
An advertorial from Weekes estate agency in Exeter, published by the local Express & Echo newspaper, shows a photograph of the firm’s agent Tony McGee and a seller called Harriet, who was initially attempting to sell her property privately.
"I recently sold my property to an investment buyer that I found from talking to other investors in my road" Harriet explained in the newspaper. "We exchanged solicitors’ details and I was really doing well, with no agency fees. My builder suggested I speak to an agent for advice, just to be on the safe side” she says.
"Tony came over and gave me a valuation, which was wildly in excess of the price I had agreed. Curious as to whether he could get that ... I instructed him to sell the property and within two weeks he had secured three offers, and two of those were over his valuation.”
"At the end of the process I wrote to the manager of Weekes thanking him and Tony and explained that if I has gone down the original course I would have been out of pocket to the tune of £67,500” Harriet continues.
"In the end I had to pay the agency fee that I was trying hard to avoid but do you know what? It was worth every penny. I'm quids in and can't thank Tony enough."
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I'm clearly missing something, I don't see what selling your property to a personally introduced private investor has to do with the online sector.
She had no online advertising, no idea on what price to pitch (that an online agent would have given her) - a NON STORY
Isn't more the point of this story that a high street agency has taken the bull by the horns and turned online agents' advertising spiel on its head? Something which people have been suggesting for months....
This is all about the spiel. It’s about lower fees being better. Oh the commisery... in this case the story is saying any fee is worth paying.
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