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TODAY'S OTHER NEWS

Portal switches PR firms in bid for "creative and integrated content"

Zoopla has instructed Brands2Life to handle its PR, taking over from Instinctif Partners.

Brands2Life, which is based in prime central London, won a competitive pitch and will start working with the Zoopla team immediately to the portal’s PR Manager Stefanie Midmer.

“As our brief was geared towards generating creative and integrated content as well as handling traditional press office work, we challenged participating agencies beyond the more conventional pitch process” says Lawrence Hall, head of communications at Zoopla Property Group.

“The competition was strong, but the energy, detailed research and creative ideas Brands2Life brought to the process was excellent. They clearly understand the online and property space and importantly identify with how we are bringing PR, social and content together to achieve greater internal integration, output and results” he says. 

Public relations industry journal PR Week says Brands2Life beat Weber Shandwick in the pitch.

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