Zoopla Property Group says it has achieved over seven million downloads for its mobile apps, a milestone it reached during October when 49 per cent of all interactions on Zoopla and Primelocation were from a smartphone.
The portal says the popularity of the apps are highlighted by the current Apple Store rankings which list Zoopla as one of the most popular mobile apps in the UK, currently sitting in the top 10 in the free Lifestyle app category.
PrimeLocation, the other portal owned by ZPG, also ranks in the top 100 most popular apps in the UK under the same category.
“It’s no secret that the explosion of mobile is the single most important development that’s changing the way home movers search for property. With over seven million downloads of our apps and over 65 per cent of all visits to our platform now via mobile, our members are taking advantage of both our clear market position and continuous shift to mobile” says ZPG spokesman Lawrence Hall.