easyProperty is reported to be in talks to raise around £5m to expand its services.
Reports over the weekend, including one on Sky News, suggested £5m was required to fund the site’s future expansion and additional marketing.
The Sharecast financial investment website has quoted a spokeswoman for easyProperty as saying: "We can confirm easyProperty's CEO Rob Ellice has been undertaking a planned third round of investment talks in line with commercial plans to fund the continued expansion of the growing online estate agency business."
Ellice himself, in an interview with the Property Week publication, says he is keen to launch a residential and commercial property online auction service in the near future.
Documents said to have been circulated among potential investors and seen by Sky News appear to show that easyProperty has an exclusive 20-year agreement with easyGroup - run by easyJet founder Stelios Haji-Ioannou - which covers any property-related services in the UK.
Earlier this year easyProperty told Estate Agent Today that it also had plans to expand internationally into the United States and Germany, and was at that time consideringjoint ventures to operate online services in Australia and New Zealand.