Winkworth is re-launching its fleet of branded London taxis as part of a nationwide advertising campaign to promote its network of 95 franchised offices.
The campaign emphasises the firm's new strapline - See Things Differently' - by having a purple brush painting' along the side of the cab, revealing local landmarks in profile.
Winkworth is backing this up with a new round of advertising in print and online versions of the Financial Times, Sunday Times, BA Business Life, Telegraph Luxury Homes and The Economist.
Last year Winkworth ran a similar campaign, branding 25 taxis in London - where it has over 60 of its branches - with the slogan Let's Get You Home'.
CEO Dominic Agace says these taxis were seen by an estimated 35 million people in the period the April to November period of the last campaign.
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