In the latest ramping-up of tension between industry websites, Zoopla has released figures showing that the top three residential portals now account for 61 per cent of the online property audience in the UK.
The market share taken by Zoopla, Rightmove and Primelocation has grown from 49 per cent in 2011 to 61 per cent today according to the figures from Hitwise, a digital market intelligence company.
The next 1,000 largest property websites combined, including all leading agent websites, account for the remaining 39 per cent of the online property viewing.
Amongst the major portals themselves, the latest Hitwise data, taken in January, shows Zoopla Property Group closing the gap with Rightmove over the last 12 months - ZPG portal traffic is up 36 per cent since this time last year, whereas Rightmove's is up 18 per cent.
The release of these figures is the latest in the long-running war of words between the existing major portals and Agents' Mutual, set up last year by six estate agents and now in what it calls its implementation stage' ahead of launching in 2015.
EAT is conducting a survey of readers' views about Agents' Mutual and existing portals. If you haven't yet completed it, please take our survey.
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Comments
Oh - that would be "The UK's number one free property portal...", would it
Number one dumb@$$ named property portal, I have no doubt.
Can't wait for April. It'll be releasing on the first, of course
Hang on - what do you mean "releasing" It's ALREADY the number one...
Another property portal will be releasing in April this year called sweetlocation which promises to remain be completely free for agents to use and will make its money solely from google ads. You can follow them on facebook to be notified when they officially launch:
https://www.facebook.com/sweetlocation.co.uk
"The next 1,000 largest property websites combined, including all leading agent websites, account for the remaining 39 per cent of the online property viewing."
SO... the literally TENS OF THOUSANDS of "smaller websites" combined do not account for even as much as ONE PERCENT of "online property viewing".
What total, utter, unadulterated, pure, cr@p. Billshut of the most unpleasant and patronising variety.
A waste of your readership's time and effort to click this page open and read its content - and simply another avenue for you to shove your pet project, AM, down our throats and get some more responses to your, frankly, amateurish attempt at a "survey".
There. I feel better now.
18% increase for a long established brand like Rightmove is much more impressive than a 36% increase for Zoopla who were starting at a much lower point. Look at brand based search in Google and Zoopla are still a long way behind - http://www.google.co.uk/trends/explore#q=rightmove%2C%20zoopla&geo=GB&date=today%2012-m&cmpt=q