Britain’s most upmarket agents dominate a new leaderboard for the UK’s most influential agents on social media – proving that you can never be too posh to tweet.
The new listing, launched as the Zoopla Property Power 100, is led by Knight Frank, with Savills in second place, Strutt & Parker fourth, Chesterton Humberts sixth and Hamptons seventh.
Local independents Thomas Morris, Guy Leonard & Co, Wilkinson Grant, Base Property and Pygott & Crone also make the top ten.
Also included in the top 20 are Goodchilds, Spring Estates, Haslams and Prospect, while the prolific Peter Rollings of Marsh & Parsons comes in at 15.
Other than Countrywide-owned Hamptons, only one of the chains – Haart – scrapes into the top 20, and that is at 20, while Countrywide’s John D Wood puts in a showing at 23 and Countrywide itself comes in at 29.
The list, which will be updated weekly, identifies those agents most active on Twitter with each being scored based on numerous social signals including re-tweets, mentions, followers and replies. Further social media activities will be added into the scoring criteria over time.
The purpose, says Zoopla, is to highlight the most active and influential agents on Twitter and to encourage those less active to think about how social media can help to build their brand and develop their profile and reputation in their local markets.
Alex Chesterman, Zoopla’s CEO, said: “Social media and property marketing go hand in hand – we’re a nation obsessed with property, and using social media to extend this conversation makes perfect sense.
“Those agents on the Zoopla Property Power 100 are the most active and influential in social media today, but that can change overnight with a little effort from others interested in making their presence felt.”
Zoopla also has some ‘top twitter’ tips to pass on:
• Don’t auto-feed all your properties to your twitter timeline
• Identify and engage with those currently house-hunting in your area
• Tweet photos of your best or most interesting properties
• Be helpful and tweet useful, relevant links and highlight your local knowledge
• Post at least twice a day
Agents who are currently not featured on the Zoopla Property Power 100 can get in on the act and also see how the opposition are faring:
https://www.zoopla.co.uk/property-power-100/
Comments
Don't trust socal media companies, This is from angelsmedia.co.uk, Look like they are buidling back links from this article.
I can say it is completely Rubbish, What sortout Social Media signals they are reading here
41 Tweets
131 Followers
282 Following
https://twitter.com/kayandco
It is look like a randon list.
It is a bit like a list of car manufacturers who are good at laying tarmac.
this is rubbish. there is a good idea in here somewhere, but this is a very cheap effort. social media is not defined by twitter- it's as simple as that.
call it the twitter 100 at least. and it's only real results that matter...how many instructions resultant? good luck with ascertaining that.
Of course that explains it, so sorry to think you were a complete fool, your explanation is of course spot on, so funny!!!
You were having a snidy dig at them and you know it!
Troll!
I would not instruct them because none of them are in my area. If I was going to instruct an agent outside of my area, I may as well choose an on-line agent.
I was directly reporting on the topic and made no comment on the abilities of the agents listed other than that were good at using social media. In fact, that is the very point I was making, being in this top 100 tells you nothing about the level of service provided by these EA's, so who cares. It was your interpretation of my post that makes you look like the idiot.
CJ Hole in that list? can anyone explain why the masters of SEO are not listed there.
was this top 100 restricted to Zoopla subscribers?
all very strange
Load of rubbish. For example number 82 - how/where have they 'engaged' with anyone else on twitter? Their tweets are just links to property automated by their software - vebra etc.
I for one am delighted to see a portal take Social Media seriously. We are a single office, fiercely independent company which launched in 2004. We are certainly NOT a large corporate with a 'whole PR department' and actually handle our entire social media and blog content in-house produced entirely by our own staff. It has taken us about 2 years to get this right but we finally are- shown by the fact that we are currently ranked 7th in the list (we just jumped up two spaces leapfrogging Hamptons and hot on the heels of Chestertons). You show me another platform where a single office agency can contentd with a multi-million £ multiple office company in a public & national forum.
For those that doubt the value of SM- keep thinking that way, it's fine by me. Our social media currently places our posts in front of over 1.3m people per month.
That said, SM is NOT a sales tool but for engagement- the title 'social' should give you a clue.
I applaud Zoopla for this and hope to see other portals and industry awards do likewise.
Kristjan: Co-Founder & Company Director of base property specialists.
Happy - you do need to learn that when you dont know what you are talking about you dont post. Then you of course you would never post would you.
Comment on the story by all means but dont knock agents you know nothing about. You do make yourself look a bigger fool than even you can be!
Thomas Morris, Guy Leonard & Co, Wilkinson Grant, Base Property and Pygott & Crone are all good companies and have good solid reputations.
They may well be excellent in the field of social media but there isn't one on the list i would instruct though.
you might be forgetting that Hamptons are Countrywide owned and are in the top 10
The top 15 have whole PR departments to tweet and it is corporate bumph. The independents are more relevant & local and more human.
Isn't this just Tweet Deck. What a load of...
Rumor has it that Zoopla are trying to buy Property Network and that Mr Chesterman wants Sohail Rasheed to Head their new social media strategy.
I wonder what RightMove's move will be.... Let me guess, their own social media app to justify another fee increase prob for the same leads!!!!
Zoopla, never mind all this, sort out your property leads get rid of the useless map search, and get a grip on the price index, consentrate on the areas you are poor at .....could do better.