Property Place, the Facebook app for property sales, says it is recruiting at the rate of ten agents a day.
The firm’s founder, Sohail Rashid, had set out his stall by saying that the Property Place was open to both agents and private sellers and landlords.
But this week, he said that 100% of sales listings were from agents, and 90% of rentals were also supplied by agents.
The firm is currently offering capped rates of £50 per month for unlimited property uploads for the next two years, plus a price guarantee for the next three.
Rashid said: “We’ve had a phenomenal number of independent agents sign up.
“Facebook is a universal platform with over 30m users in the UK, and agents won’t have to employ specialist staff or replace resources to use Property Place as it is built on the globally used and recognised Facebook platform.
“We hope that our five-year guarantee demonstrates our intention of working with agents during what is going to be a tough period for the entire sector.”
Robert Ulph, managing director of Pennington Surveyors, which has signed up, said: “Property Place is the first genuinely viable alternative to the big players.
“Using Facebook’s social media platform is a brilliant idea. Isn’t this what we’ve all been waiting for? Vendors, landlords and tenants all use Facebook and this is the perfect marketing tool for us.”
Graham Kinnear, director at Milton Ashbury, a Kent-based estate agent, said: “The costs for Property Place are significantly less than the property portals are charging yet the potential reach of viewers could equal that of the established platforms.
“We were particularly impressed that you can select the type of buyer that is likely to be interested in the property. This feature is not available on any other internet marketing platform.
“In terms of its effectiveness, Property Place has very much helped with a three-bedroom Ramsgate property. We communicated with the potential buyers through the Facebook messaging service and felt that the process was straightforward.
“We received a response straight away and as a result had three viewings and received an offer of around £115,000 which, subject to proof of funding by the purchaser, will be accepted.”