They have their critics as well as supporters. They’re eyesores, say the detractors, but they’re oh so modern, say the evangelists.
But are QR codes actually worthwhile for agents?
As a marketing tool, do they really work?
Yes – but not if you get it wrong, as so many do.
Don’t miss Ian Laverty’s thought-provoking blog on EAT today.
Comments
We've seen a rise in estate agents requesting QR Codes on their boards now. Even since last year there have been more than 20% of designs now incorporating qr codes in the boards themselves, not just as slips.
Apparently, if you are clever, you can incorporate your own logo into a QR Code.
The contain up to 30% error checking so you can make up to 30% of the "dots" incorrect and it still takes you to the right place.
Advice from XMKTinternet http://www.xmkt.co.uk - we are working on it now.
If you create your own that send enquiries to your website then they can indeed pay off, I never have & never will use RM's QR codes