OnTheMarket seals high-profile agency listing agreement

OnTheMarket has signed a multiyear listing agreement with Leaders Romans Group (LRG).

The CoStar-backed portal has been selected as one of just two platforms that LRG will be listing properties with.

The portal dropped by LRG hasn’t been publicly revealed but it appears that the agency brand is currently still listing with Rightmove so may have dropped Zoopla.

It comes after LRG had signed a three-year portal agreement with Zoopla in 2021.

LRG’s Michael Cook has also been chair of Zoopla’s lettings advisory board.

Under the OnTheMarket agreement, LRG brands will all advertise their sales and letting properties on the portal. 

Jason Tebb, president of OnTheMarket, said: “I’m really pleased Leaders Romans Group has chosen to commit to our portal as their strong brands continue to evolve and the partnership will help our ongoing push for growth across the country. 

“It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group set to accelerate our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.” 

Cook, chief executive of LRG, added: “We are looking forward to a successful new partnership with OnTheMarket, having been impressed with the continued innovation and development of their platform. We are excited by the opportunities their recent acquisition by CoStar will bring, with industry leading expertise and significant financial backing, we hope to see the OnTheMarket brand flourish over the next couple of years.”

An LRG spokesperson declined to comment on which portal has been dropped but said there have been no changes to the positions its agents hold on lettings or sales councils.

Zoopla declined to comment.