Agents should remember to target overseas buyers and tenants according to the head of a business management system aimed at maximising international audiences.
Peter Mansfield, group chairman of The World Property Network, says home grown portals have a proven domestic track record but unknown international reach.
“These portals are not seeing the volume of enquiries from UK buyers that they enjoyed pre-Brexit. Additionally, overseas buyers are increasingly looking to invest in the UK but can’t find the properties. Agents have a fantastic opportunity to capture this international market, which many are currently overlooking” he claims.
His TWPN portal operates in 70 different languages and 32 currencies, carrying over 350,000 listings for sale from over 900 agents. It also has daily shows on Property TV.
Mansfield cites one of his customers - Statons LLP, a six branch North London agency, specialising in sales and lettings - which claims a 25 per cent uplift in sales and instructions since Christmas.
“We understand the quality of our website is paramount to the success of our business, at the same time as recognising the current importance of the international market place, where buyers are looking to invest in UK property while many currencies are strong against the pound” says Nick Staton, owner and founder of the agency.
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