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Oliver Chapple

CEO

1690 Profile Views

About Me

I am a Proptech CEO with 19 years experience in Proptech and a further 11 years working in business application development. I have started and exited several successful startups. In addition to my role as CEO of Webdadi I take on advisory roles and provide consultancy to property related businesses' leadership teams.

my expertise in the industry

Property, Proptech, eCommerce, FinTech, AI, property market digital lead generation, CRM & CMS systems. UK, Australia, USA

Oliver's Recent Activity

Given the lack of walk-ins over the past year and the evidence we now see that property valuation leads are mainly coming from Websites, or at least from a telephone enquiry following a website visit, Phil Spencer hits the nail on the head here. One of the biggest mistakes that some estate agent websites still make is having visitors fill out too many boxes in forms, for either booking viewings or valuations. 20% of visitors drop off with every additional box to fill out, so make sure your Website is not in the big form to fill out list of agents that make this mistake. The website is there for information and lead generation. Look at fast lead options that enable you to capture leads with minimal information like Webdadi has. Also its time to consider Chatbot's in your websites to do that piece that Phil mentions which is to qualify the leads as best as you can. A Chatbot can do this in a very conversational way. Roughtly 4% of your visitors can potentially convert to valuation leads just using a chatbot. Why not look at piloting one?!

From: Oliver Chapple 10 May 2021 09:59 AM

Whilst I think the whole thing is mad and needs an overhaul and agree with the sentiment here, one thing to point out though for the consumer, is that mortgage lenders seem to take ages to settle and send Mortgage funds for a consumer to solicitors accounts. The mortgage can often take far too long to process and this has become worse with the additional questionnaire that consumers must fill in not only but also in parallel with other applications, thus the transfer is most likely to happen at the end of the day, so the 4.20pm cut off in business hours terms for processing on that basis is too early. For currency and trading accounts you often can't purchase large amount of currency before the open of the exchange at 8am the next day, as you could not transfer your money at close of play in a working week. To give you an example as an investor you might close your position at 5 and then want the funds available elsewhere for the 8am LSE opening. In conclusion Chaps cut off times are not entirely about the housing market which is some fraction of the 60 odd trillion Chaps transactions per year. Just saying!

From: Oliver Chapple 07 December 2015 11:22 AM

What is missing from this research is the fact that 80% of all on-line viewing activity happens in the first two week's of a property's on-line marketing life. So therefore it is no wonder this is why 50% of the customers interviewed by HS felt this way!! So their comment is factually misleading as the survey and its results like so many are flawed due to being taken out of the context - the full picture! I know this as Webdadi has served estate agent's Websites & SEO tracking online property viewings and valautions for return on investment and has done for 15 years.

From: Oliver Chapple 25 November 2015 12:35 PM

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