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Rob Whiteley

Principal

402 Profile Views

About Me

Auctioneer

my expertise in the industry

Real Estate since 1988

Rob's Recent Activity

I emigrated to South Africa from the UK in 1988 and became a Real Estate Agent immediately. There were no cellphones, laptops or online Deeds Registry office to give us detailed reports of each home in my designated area. I had to buy the local municipal rates records to find out the name of the homeowner. This was a 4 inch thick dot matrix (remember those little puppies?) printout which I diligently read through and made notes in my Filofax (remember THOSE little puppies?) - still got mine. I then parked up at the end of a street and knocked on each door, introducing myself with a business card and some well-oiled elevator pitch motivating the seller to give me a mandate to sell. Guess what? It worked - and we still do that here - to the extent we can nowadays - with high electrified walls, intercom systems at the gate and the friendly Rottweiler to accompany us down the garden path. Not sure what all the fuss is about - when I do training with my agents - I tell them to go back to basics (door-to-door) whenever their inventory list dries up. And if you're thinking "they must be crazy" - there is the small motivating factor that we can charge up to 7.5% commission (of which the agent usually gets 50% or more in some agencies). I also moved into live property auctions about 12 yrs ago. The buyer pays us 10% commission upon sale. Now that's worth knocking at a whole street of doors.

From: Rob Whiteley 24 October 2019 13:22 PM

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