Proptech firm iamproperty has acquired data and prospecting firm Information Works for an undisclosed sum.
It will help the platform’s partner agents access mailing concepts and highly targeted consumer data as well as fully editable on-demand print products.
Information Works’ managing director Nigel Ross will exit the business following a handover period.
Ben Ridgway, co-founder of iamproperty, said: “Our solutions save estate agents time, support them to drive efficiencies and revenues in their business, and ultimately make their lives easier.
“Information Works aligns with our portfolio and this acquisition is a key step as part of delivering on our ecosystem vision, creating strong opportunities for innovation and development for both businesses. Synergies are not only in our mission and innovation agendas, but our culture, vision and commitment to service excellence and experience.
“We’re pleased to welcome the Information Works team into iamproperty and are looking forward to talking more to our partner agents about how they can benefit from this exciting new offering.”
Ross added: “This acquisition marks the next phase of growth and innovation for Information Works, building on our established success. iamproperty is the perfect partner to take this forward, as one of the fastest and most innovative property technology and service providers in the UK. After 13 years leading the business, I am taking the opportunity to retire and am pleased to be handing over to our experienced and well-established leadership and operational team. I’d like to thank the team and our clients for their continued support and loyalty, and wish them all the best for the future.”