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TODAY'S OTHER NEWS

Free smartphone photography course for agents launches

Agency media brand Made Snappy 360 has launched a free smartphone photography course for estate agents.

It claims to bring industry photography training up to date with the rise of the smartphone.

"Smart Phone Photography on a Page" aims to help agents improve their photography and take advantage of the latest developments in smartphone technology, according to Made Snappy’s lead photography trainer Ashley Rigg.

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He said: “As well as providing specific smart phone specific tips I wanted to separate the hardware from the decision making in photography to simplify the process.

“There are so many decisions that apply whether you’re using a DSLR or the latest smart phone camera, for example height, angles, lens choice and exposure”.
 

Rigg believes smartphone photography - helped by artificial intelligence - will be the dominant form of estate agency photography in the future as the big tech players continue to focus their energies on the camera.

He added: “Google, Apple and Samsung spend more than £30bn on research and development each year and the key battle ground in the smart phone market is the camera.

“Every year both the image quality and array of professional level camera settings improve. If you know what you’re doing with a smart phone camera and post editing, the results you can get are incredible and they’re only going to get better."

The biggest problem with smartphone photography in estate agency is staff thoughtlessness, added Rigg.

He said: “A big advantage of the smart phone camera is its ease of use but that’s ironically its biggest drawback. It’s so easy for staff to go around snapping from any angle or height without thinking about composition or light that the results can be at best inconsistent and at worst downright terrible.

Find out more: https://training.madesnappy.co.uk/courses/SPOP

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