Recipe for success? Former Deliveroo executives launc...

Deliveroo may have revolutionised the way we order takeaways and now three former executives from the delivery app have set their sights on the property market.

Rather than delivering tepid food on motorbikes, three former senior staff members at Deliveroo have teamed up to launch a new property portal.

The brand, called Jitty, aims to use artificial intelligence to transform the way people find and buy homes.

Jitty is apparently a Midlands term for an alleyway and the brand aims to be a route into buying a property.

It has been launched by chief executive Graham Paterson, James Storer and Daniel Cooper - all of whom worked for Deliveroo and also have experience at popular fintechs including Klarna and Freetrade.

A mission statement on the brand’s about us page said all three founders have gone through the home-buying process in the past few years and “couldn’t believe how painful it was.”

Agents won’t be charged for listings and have been invited to join a waiting list on the Jitty website to sign up. A notice on its website said it wants to work with agents and just needs to be hooked up to their data feed.

It is unclear so far how the brand will make money but its plan is enough to have secured $2m from investors led by Gradient Ventures, an AI fund established by Google.

As first reported by Sky News, the website said not charging agents will enable it to match homebuyers' requirements more effectively, and that the sophistication of its AI capabilities will provide a comprehensive property market resource.