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Agent switches from home sales to staging

A former Hamptons agent has moved into staging after finding she was spending much of her time helping vendors in this area.

Gemma Goulding, who spent a decade at London agent Hamptons’ and managed the Stroud branch, has joined home staging firm Lemon and Lime Interiors as a sales consultant to drive growth in the South of England. 

Becoming increasingly familiar to the value of home staging, she found herself regularly providing staging advice to help clients increase the market appeal of their home and increase their chances of a successful sale. 


Elaine Penhaul, director at Lemon and Lime, invited Gemma to join the team, making the switch from selling premium homes to giving advice to sellers on how to maximise their sale through staging. 

Gemma will be operating in a region that covers Gloucestershire, Wiltshire and areas of The Cotswolds where she has already established herself as a desirable brand manager for selling premium properties.

Gemma said: “I’ve always been a great believer in home staging and have seen firsthand how the demand for the service has surged in the property sector over the past few years as vendors and agents seek more ways to stand out in the market. 

“After a fantastic number of years as an estate agent, this is a refreshing opportunity to combine my knowledge in the property field with my passion for presenting homes. It will enable a greater work-life balance too, with the ability to work remotely and plan visits to clients and new business accordingly. 

“The incredibly talented Lemon and Lime team has built a respectable portfolio of partnerships with premium estate agents. While many agents in my operating area are familiar with the practice, there is a need for more encouragement and education to consider it to be a valuable investment, and I believe I can change that perception and make Lemon and Lime a household name in the South.” 

Elaine added: “Gemma’s enthusiasm for helping clients sell for the best possible price makes her an excellent addition to our team, and I am looking forward to seeing how she will help us to expand to new clients and potential partners. 

“Bringing such a well-respected name in the property industry speaks volumes about the recognition and respect we have been growing. With Gemma's support, we are confident she will help us to open more doors for the wider home staging industry.” 


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