Zoopla adds tag to highlight ‘back to market’ listings

Zoopla has added a new ‘Back to Market’ tag to listings that have fallen through.

It will show listings that have had their status changed back from ‘under offer’ or ‘Sold Subject to Contract’ to ‘for sale’.

With approximately 40% of sales falling through at the moment, Zoopla said the new feature will help agents boost demand for these listings and will also capture the attention of consumers. 

When an agent changes the status of a property on Zoopla.co.uk that has fallen through, it will now be pushed back up to the top of the search results page and will be marked with a yellow ‘Back to Market’ label.

Zoopla is also working to educate consumers on ‘Back to Market’ properties and shift the perception that properties are mainly relisted due to issues that have emerged during the survey process. 

To educate consumers on the other, more innocuous reasons such as a failed mortgage approval, a chain falling through or a change in the buyer’s circumstances - Zoopla has created an educational piece of content for consumers on ‘5 little-known hacks to find your perfect home faster’ and is also promoting ‘Back to Market’ listings on its social channels. 

Commenting on the launch, Nikki Cole, Director of National Sales at Zoopla said: “We’re pleased to launch this much-requested feature for our agent's customers - which should provide a simple way for them to boost interest for a property that has just come back to the market. 

“Back to the market properties often have serious sellers that are willing to progress with a sale and we’re looking forward to highlighting this to the thousands of in-market buyers that visit our website and social channels every month.”