Record agency leads generated in January

Agents using The ValPal Network (TVPN) have generated a record number of leads for market appraisals this month despite concerns of a sector slowdown.

Online property valuation specialist TVPN has revealed that it helped generate 4,000 leads a day for agents in January – almost a 50% increase on 2022.

That’s 20,000 in a five-day period.

TVPN director Craig Vile said this presents an opportunity for estate agents who are looking at a more challenging market.

He said: “These numbers show that property values are still at the forefront of people’s minds and even though they may not be thinking of listing right now, they are preparing for the right moment to make their move.

“If agents are going to get through this challenging period, they have to maintain their marketing spend and nurture every lead they can get hold of.”

Vile suggested agents must redouble their efforts and engage with their database to ensure that, when the time is right for the seller, they are the pick of the bunch when it comes to listing.

He added: “This is where online lead nurturing applications, like MovePal, come into their own, supporting agents by telling them, step-by-step, what their next move should be.

“We know that the key to successful lead nurturing is speed of response.”

*The ValPal Network is owned by Angels Media, which also owns the Today sites.