OnTheMarket has relaunched and rebranded its proptech subsidiary teclet.
It will now be called OnTheMarket Software, underlining the portal’s shift to offer a wider range of property services for agents.
The launch follows the appointment of Gary Hardy, head of sales at OnTheMarket Software, which was announced in August.
OnTheMarket Software, which sits alongside other services under OnTheMarket’s Software Solutions pillar, includes the TecLet tenancy and property management platform, marketing and prospect platform TecCRM, sales progression tool TecHub and onlinecontent provider TecWeb.
New logos for OnTheMarket Software and four of its products feature the colours and map pin icon introduced in the rebrand of the OnTheMarket portal in December 2021, maintaining the group’s new brand identity.
The launch precedes the highly anticipated EA Masters event which OnTheMarket is the principal partner for, which will be taking place on 21 September.
The OnTheMarket Software team will be present on the OnTheMarket stand to answer any questions agents attending the event may have on the new products.
Jason Tebb, chief executive of OnTheMarket, said: “Software Solutions is one of the four strategic pillars that are key to our plans for growth and the launch of OnTheMarket Software will strengthen our position as a software solutions provider for our agents.
“OnTheMarket Software fits seamlessly into our evolving Group.
Tebb continues: “These products will sit alongside other current and future software solutions to provide increasing levels of value to our customers.
“As the agents’ portal, 60% agent owned, to now have a CRM as part of the suite of products is further evidence of our commitment to enhance this value.”
Alan Blockley, chief executive of teclet parent company Glanty, which was acquired by OnTheMarket last year, said: “We’ve been working on these developments for some time now so to be sharing them with agents is incredibly exciting as we move towards the next phase of our evolution.
“As a group we’re always looking for ways we can continue to support agents. By listening to what they’d like more of, we are confident our new offerings, TecCRM, TecHub and TecWeb, will be able to deliver more value for our agent customers.”