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Back of the net! Agency extends Bolton Wanderers partnership

An independent estate agency has announced that it will extend its role as Bolton Wanderers Associate Partner into the 2022/23 season.

Joining at the start of the 2021/22 EFL season, North West-based Roe and Co has used the platform to reach out to fans who need expert guidance navigating the challenges of the UK property market.

The agency has become a familiar name at the club’s University of Bolton Stadium – previously the Reebok Stadium and Macron Stadium - with the company’s brand appearing on pitchside perimeter LED displays, every match programme and online alongside live match stat content managed by partnership experts, Eleven Sports Media.


Roe and Co, which was founded in 2020 by Stephen and Kate Roe, serves Bolton, Bury, Radcliffe and Whitefield.

“Partnering with Bolton Wanderers and Eleven Sports Media provides us with huge potential to reach out to our target market and help people sell their homes with ease,” Kate Roe said.

“The change in ownership, with Sharon Brittan and Football Ventures, has brought with it a fresh ethos, which aligns closely with our own community driven ethos.  The club’s ‘One Club, One Town, One Community’ mantra is one we can relate to in all that we do – offering a personal service that national estate agents really can’t match.”

Gary Holt, Commercial Manager at Eleven Sports Media, added: “Roe and Co. are a delight to work with and we’re very pleased to be helping them share their expertise with Bolton Wanderers’ loyal fanbase. Their professionalism shines through in everything they do, and we’re thrilled to be working with Kate and her team again next year.”

Bolton currently sit in third place in League One, having won one and drawn one of their opening two matches.


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