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Sales guru partners with KnowYourMarket to deliver bespoke data-led training

Customer insight provider KnowYourMarket has partnered with sales conversion strategist, Tony Morris International to develop a product that promises to boost leads for agents.

The new product, C3: Compare, Coach, Convert, integrates mystery shopping insights with specific sales coaching to improve an agency’s customer experience, convert more valuations into instructions and ultimately increase revenue.

C3 utilises data from mystery shopping phone calls, property viewings and valuations to compare an agent to their biggest competitors, identify weaknesses and where improvements can be made.


Once the data has been collected, agents can access bespoke training from Tony Morris International based on the results.

Richard Combellack, chief commercial officer at KnowYourMarket, said: “The data provides insight into the areas that require attention and readjustment, while the bespoke training addresses those gaps and provides agents with the tools they require to improve and flourish in their market.

“Based on the comprehensive market research we receive, we will be able to provide a formulated strategic training programme that will elevate an agent’s team and help them to increase their conversion ratios.”

Tony Morris, founder of Tony Morris International, added: “Having helped more than 350 estate and letting agents, the one area that has always been challenging to measure, is the progress throughout the next 12 months after training. 

“We always see an instant improvement after training in conversions and revenue, however, bad habits start to creep back in and then results can start to go backwards.

“With this collaboration, we will now be able to continuously monitor and the review the team’s progression and coupled with ongoing training, we will see the conversions and revenue continue to increase over time.

“It’s a bit like having one personal training session at the gym. The personal trainer watches you work out, identifies some gaps, and delivers a session to you. However, if that personal trainer stops monitoring you, and stops coaching you, the probability of you achieving your desired outcome is significantly reduced.”


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