Agency data and prospecting platform Homesearch has launched a new guide to help firms continue securing instructions during the so-called summer slowdown.
Sam Hunter, chief operating officer for Homesearch, said while total sales and lettings listings decreased by 11% in July and 15% in August last year when compared to the highest trading period in April 2021, agents can buck the summer slowdown trend.
Analysis of its top performing agent clients reveals they achieved annual revenue returns on investment of up to 4,969% during July and August last summer - benefitting from increased prospecting of leads and converting them into new instructions at a time when the market is perceived to be flat.
To help agents maximise the summer months, maintain business momentum and overcome market challenges, Homesearch has launched a free downloadable e-guide.
The guide covers areas such as how to turn property data into instructions, how to qualify potential leads and the strategic quick-wins to consider – whatever the market is doing.
Hunter said: “The prevailing mood in the industry at this time of year can be one of assuming that the summer months are slow and that the hard work begins in September.
“We believe the complete opposite and our agent performance data proves it.
“Now is a critical time for agents to harness technology and big data to unearth new instructions and build a strong pipeline.
“It will not only enable them to steal a march on competitors that may be sleep walking through July and August, but also pave the way for a successful autumn trading period and a strong financial end to the year.”